I was searching for the most popular DTC brands and Love your smile showed up on the list.
Explored the website, liked the idea and decided to do a quick copy teardown.
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Now, let’s talk about the website.
The first thing that caught my attention was their CTA. I mean, it’s a fresh break from ‘signup now, try now, join now, etc.
The next section that completely made me drool over their offer was this -
There are a lot of copywriters/marketers who claim that they understand website copy but I won’t believe them until they show me this section.
This section answers the most common objections that a user might have. It’s awesome! you figure out what might be going on in their mind at this point and start writing down points to convince them.
I am looking for a similar teeth whitening solution myself and well, they answered everything that I was thinking about.
Next, the CTA is precise and clear. You don’t come across websites without buy now, ‘start now, ‘sign me up these days. This, my friend, is such a breath of fresh air.
